OUGD402 Packaging Inspiration

As I have a fond interest in packaging design I have set up a pinterest board full of inspiring packaging designs. This is something I can refer to for inspiration, I can use aspects to work for me in different ways. Packaging design engages and excites me the possibilities are vast in terms of design and shape.

I have chosen to look at a few examples of the types of packaging design that inspires me:

Mama & Boo
A cosmetics and skincare line specifically for mums-to-be. From cleansers to creams to sunscreens, the company provides products with ingredients that are safe for mothers. With packaging and branding designed by Thinkpanther Design Studio, Mama & Boo captures the essence of the joys of parenthood for its products.

I particularly like the pattern design that is created for the bottle labels, the illustrative style and bright colours are attractive and do create this happy mood. I also like the wood lids which suggest that the products are natural - definitely what a mum to be would look for.  They work cohesively with the rest of the design to produce a bright engaging product.

New Tea Ceremony

Designed by Typical Organisation, this line of tea sticks is just as good for a grab-and-go cup of tea as it is for a relaxing cup of afternoon tea.

This modernist approach to the design of tea packaging is really interesting but works really well to show the freshness and modernity in these tea sticks. The bright colours used are bold and striking which goes against the normal muted tones related to relaxation - it provides more excitement and intrigue. The dot pattern gives a sense of organisation and tidiness, much like graph paper. Overall it is a really interesting design that goes against the norm and bushes the boundaries of tea packaging.

The Pams Confectionary Range:

Illustrated by the talented Brett King, the design's naïve style touches on a story book 'look and feel' from simpler times. Each character relates to the product inside and cleverly tells its own story with little details for the consumer to find.

The choice of retro colours and a creamy pack give a sense of naturalness without downplaying the fun. And a gentle reminder that these lollies have no artificial flavours or colours. The characters are fun and engaging for a wide audience both young and old. The display window is also cleverly placed as the characters clothes which adds to the interest and shows layout has been well thought out.