For the portrait design I chose the type layout that I preferred that creates an interesting design. I then mocked it up using one of the front portrait logo's and applied the different typefaces to the back.
DESIGN ONE
Zilla Slab Semi Bold:
Cabin Bold:
Berthold Akzidenz Grotesk Bold:
Oswald Bold:
DESIGN TWO
Zilla Slab Semi Bold:
Cabin Bold:
Berthold Akzidenz Grotesk Bold:
Oswald Bold:
I tried the 'g' logo at a larger scale to see if it has more of an impact.
DESIGN THREE
Zilla Slab Semi Bold:
Cabin Bold:
Berthold Akzidenz Grotesk Bold:
Oswald Bold:
Now that I have developed and tested out the different designs I think that the typeface that works the best is Berthold Akzidenz Grotesk Bold. It is clear and legible and has a consistent bold stroke width which makes it stand out. I think that I need some further feedback to help decide which design works the most appropriately. I also need to start thinking about paper stock and colour.
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