Monday, April 9, 2018

OUGD602 Personal Branding - Business Card Design Development

Business Card Design Development:

For the portrait design I chose the type layout that I preferred that creates an interesting design. I then mocked it up using one of the front portrait logo's and applied the different typefaces to the back.

DESIGN ONE

Zilla Slab Semi Bold:


Cabin Bold:


Berthold Akzidenz Grotesk Bold:


Oswald Bold:


DESIGN TWO

Zilla Slab Semi Bold:


Cabin Bold:


Berthold Akzidenz Grotesk Bold:


Oswald Bold:


I tried the 'g' logo at a larger scale to see if it has more of an impact.


DESIGN THREE

Zilla Slab Semi Bold:


Cabin Bold:


Berthold Akzidenz Grotesk Bold:


Oswald Bold:


Now that I have developed and tested out the different designs I think that the typeface that works the best is Berthold Akzidenz Grotesk Bold. It is clear and legible and has a consistent bold stroke width which makes it stand out. I think that I need some further feedback to help decide which design works the most appropriately. I also need to start thinking about paper stock and colour.

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