The task is to identify a piece of design that relates to our Design Practice 2 module, meaning it has to be related to social, political or ethical design. I have identified two pieces of design that hopes to have a social impact within society.
Skittles gives up its rainbow for Pride
- To celebrate gay pride.
- Design / idea from adam&eveDDB (communications agency - company made up of people from advertising, design, digital, technical, social media and direct.)
- 2016
- Open letter addressed to Pride in London:
“So this is kinda awkward, but we’re just gonna go ahead and address the rainbow-coloured elephant in the room. You have the rainbow … we have the rainbow … and usually that’s just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention – yours. And we’re not going to be the ones to steal your rainbow thunder, no siree. That’s why this weekend, we’re giving up our rainbow. But don’t worry, we’ll still be there to celebrate every colourful minute with you, we’ll just be completely starkers while we do it. Have a great day, Pride. From Skittles.”
- A colourless Skittles float joined the parade, they gave out monochrome packets of their sweets, ads displayed, social media campaign with #onerainbow
- Humorous tone, keeps the message light and has better engagement.
- Sparks conversation
- The organisation of type helps to add visual appeal and works cohesively with the content to make sure the message is clearly communicated.
- Minimal design helps to clearly communicate message - the stark contrast to their normal design provides a high impact design.
- Downfall is Skittles are effectively using the occasion to drive sales, but because the message is strong it does help to raise awareness and bring recognition.
https://www.creativereview.co.uk/skittles-gives-up-its-rainbow-for-pride/
Signs for the homeless - Kenji Nakayama and Christopher Hope
- Raise awareness about poverty and homelessness around the Boston area.
- “A sign in exchange for donations and a hand painted sign.”
- Document with a before and after photo of these people they swap signs along with a brief interview offering some insight into the individuals circumstances.
- Signs are bright and colourful to attract attention to their needs. They feature all the same text as their old piece including any misspellings and grammatical errors.
- The goal is to aid these people by giving them attention when they are usually overlooked, to an extent humanising them.
- Creates a connection with people.
- "It’s important, but when it comes to helping homeless people, it’s just a sign—now it’s more about the story about the people that is what matters," said Nakayama. Makes people want to find out more, so project has another layer.
- The sign becomes a talking point about the real issue at hand and where change can happen.
- "my hand-painted signs are kind of like bringing a story to the public about the people I exchange the signs with,” said Nakayama.
- Project has drawn criticism, including exploitation of the homeless and the fact that people may not believe they are homeless and not take their situation seriously with a 'flashy' sign.
- Nakayama, who works full-time at the Boston-based Best Dressed Signs, where he does hand-painted logos for local businesses, has received artwork and offers from the U.S. and abroad, all wanting to be a part of the project.
- The sign is a starting point, it's to get people thinking about what more can be done to help the homeless.
http://mymodernmet.com/kenji-nakayama-christopher-hope-signs-for-the-homeless/
Presentation:
Last
year Skittles decided that they wanted to do something to show support and
celebrate gay pride.
With London’s Pride coming up, Skittles decided to drop their rainbow to really big up Pride, create conversation, drive awareness and show support.
This is their monochrome packet which is quite a stark contrast from the original. It created a buzz people were asking questions wanting to know more.
The communications agency adam&eveDDB designed an open letter addressed to Pride in London.
So this is kinda awkward, but we’re just gonna go ahead and address the rainbow-coloured elephant in the room. You have the rainbow … we have the rainbow … and usually that’s just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention – yours. And we’re not going to be the ones to steal your rainbow thunder, no siree. That’s why this weekend, we’re giving up our rainbow. But don’t worry, we’ll still be there to celebrate every colourful minute with you, we’ll just be completely starkers while we do it. Have a great day, Pride. From Skittles.
- The humorous tone helps to keep the message light which has wider audience engagement.
- The organisation of type helps to add visual appeal and works cohesively with the content to make sure the message is clearly communicated.
- The minimal design also helps by creating a stark contrast to their original design which provides a high impact.
- The potential downfall is Skittles are effectively using the occasion to drive sales, but because the message and gesture is so strong it does help to raise awareness and bring recognition to the celebration.
Due to another session with visiting professionals I wasn't able to actually do my presentation. However, putting the presentation together and looking at layout and organisation has allowed me to further practice getting it right. I also practiced the presentation to myself, so although I didn't have an audience I was still able to get better at other things.
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