The workshop on client negotiation was facilitated by Lou Bones from the Association of Illustrators.
The Association of Illustrators:
- Pricing advice
- Contract advice
- Negotiation support
- Member's helpline
- Online fact sheets
- Portfolio consultation
- Exclusive industry opportunities
- Protecting rights
- Promoting illustration
- Rewarding excellence
Lou Bones Talk:
Self Promotion
- It needs to connect with the type of client that you want to work with.
- You need to communicate who you are as a creative and what is it that you want to get across.
- Websites need to be clear and to the point, mainly imaged base so your work is easy to see. Connect social media to your website.
- Work out who is your dream client and what they would want to see.
- Study the industry and work out your niche.
- Research client lists (bikinilists.com)
- When replying or writing emails avoid 'Dear Sir/Madam' - use their name.
- Personal projects are important, keep in mind the client that you would want, the delivery and keep it concept driven.
- Twitter can be used as a creative dialogue, follow designers, businesses, studios, art directors etc.
- If a client approaches you through social media, move it to email as its more professional and it covers your back.
- On Instagram you can push the boundaries of how to show off your work through close ups, sketchbook pages, videos, time lapses etc.
Accounts (freelance)
- You are the book keeper.
- Register for income tax within 3 months of starting.
- Keep up to date with accounts.
- Retain all claimable receipts.
- Keep paperwork
- Keep record of your licence.
- Tax return will change to 4 times a year.
- Accounting apps - xero Quickbooks and FreeAgent.
Copyright (the right to copy)
- You are licensing to the client.
- Lasts for 70 years after the creators death.
- Reference
- If employed by client it is their work.
- Licence your work
- Copyright infringement
- Copyright can be assigned by you to a client - rarely advise that this should occur.
- Money, must cover all costs of future use.
- Loss of control, it could be used for anything without your control.
Moral Rights (automatic, can be waived)
- Right of paternity - identified as creator
- Right of integrity - work not to be subjected to any derogatory treatment (cropping, editing etc.)
Rights Online
- Protect online so you can always be identified.
- Low res images.
Contracts
- Can be written or verbal
- Accept any commission in writing
- Paid for cancellation of jobs
Licensing / Accepting commission
- Don't give anything until this is drawn up
- Don't work for free
- Delivery dates need to be realistic at the onset.
- Exclusivity
- Makes an agreement binding
- Gives clarity and certainty
- Demonstrates professionalism and confidence
- Evidence for any disputes
Client Negotiation
- Don't work for free, you are being paid for an output.
- Quote accurately, don't ball park as that will be binding.
- Don't day fee, you could produce more work = more money.
- Ask questions
Fees
- Size of the client - regional / national / global
- Stipulations for the licence
- Where are they using it?
- How long are they using it?
- What size and purpose are they using it?
- Don't quote without information
Fees - Advertising
Above the line
- Publicity material appearing within paid space ads
- Magazine / Newspaper ads, posters, billboards etc 'Out of Home'.
Digital
- Banner adverts
Below the line
- Publicity that is not paid for
Buyout
- Copyright assignment
- Confirm if it is time specific
Additional Fees
- Amendments (more that 3 rounds)
- Rush fees
Overall I found the talk to be very beneficial as there was a lot of information that I was unaware of. Even though I don't necessarily want to go into freelance work, there is a lot of information you should know generally as a designer. I am now going to be more conscious if asked to do any freelance work, and I feel it has prepared me for the future.
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