OUGD502 Only Studio Talk

Only Studio Talk:

Only are a strategy and design consultancy.

'Through research, strategy and design we connect brands with people in unique and compelling ways.'

Only works by putting people first and positioning a brand with clarity and simplicity. They have won numerous of awards and work with a wide range of top clients from around the world.

Only are going to be coming in every so often to help with our new studio brief, designing for screen. They gave us some advice on where to start with our idea and how it will develop.

- You don't need to be able to code - this is a misconception within designing for screen - as long as we can articulate our idea and communicate it clearly to a developer.

- It is a fast paced environment.

Design Process:

1. Research - Who will be using it?
2. Wireframing - How do you flow through it. Testing.
3. Design - Different applications.
4. Front End - How it's communicated is important.

All of these steps are as important as each other.

Only have done some really interesting work, I really like their style, particularly I liked the work that they did for Lost Village festival. The branding was really thorough and distinct, it needed to be able to work across platforms. They also worked with type very well, each design decisions was backed up contextually.

When designing for screen we continue to use the standard graphic methods but we start thinking about things like how it would scroll etc. Taking care to consider details and screen size.

They also spoke about their own experience within the graphic design world, saying that working in a small studio is somewhere you will learn more. Everyone has a skill, you need to take ownership of that, studios will look for something that they don't already have.

Overall I have found this talk to be really inspiring, looking at the work they produce I can understand why it is so successful and it is something I want to aim for in my own practice. The advice that they gave I have also found useful and it has given me things to think about not just for this project. Having studios come in to talk to us like this I find a really positive experience and something that gives me more hope for my own future within the design world.