OUGD502 Ideas

Ideas:
On Thursday we had a session learning about how to generate ideas and work through the creative process so that you come up with the most unique ideas possible. It was useful to me as it tackled the issue of creative block which sometimes I can struggle with.

THINK:
- Product
- Range
- Distribution

'open minded thinking'

THEORY:
- Budget
- Technical
- What you can do

Ideas for coming up with ideas:
- Gallery visits
- Obvious and ambiguous answers
- Free association
- Key word association (tangential approach)
- Spitball ideas (many voices, editing different approaches)
- Identifying what exists
- Subconscious, recognising everyday potential solutions
- Identifying and working with limitations
- Discussions, feedback, focus group, interviews
- Rewrite the brief in own words
- Target audience
- Product testing
- Mind mapping

Group ideas:

Strategies are important - how you take an idea and make it better.

James Webb Young
1. Gather info
2. Attack problem
3. Do something else while your subconscious mind works on the problem
4. Eureka!
5. Figure out how to tackle problem

Brand = adjective

Pose the brief/problem as a question

Find the negative and be truthful

YCN Yahoo! Brief:
In small groups of no more than 4 we were given an old YCN brief to use what we had learnt about coming up with ideas and to apply it to a real brief.

We did find that learning how to come up with ideas was useful for this very challenging brief. I also found working in a team and talking through things for me makes an idea a lot clearer, which shows the benefits of group crits and peer feedback.

I am going to use these methods for when I get stuck and have creative block because it shows different ways of tackling the idea process, if it doesn't work in one way it will work in another.