OUGD502 Studio Brief 01 - A Creative Strategy

Studio Brief 01 - A Creative Strategy

PART 1
Collect, categorise and reflect on a body of investigative research, creative references and responses to set tasks in the form of your PPP blog. You should make regular posts to your blog that demonstrate an increasingly individual/independent exploration of graphic design, the broader creative industries and general visual culture. You should use this brief as a starting point for the development of an increasingly informed understanding of the nature of contemporary graphic design practices and their role in our local, national and international culture

You will need to maintain an ongoing evaluation of your individual progress in Level 05 of the programme by regularly reflecting on what you have learned, how you have developed and how this relates to your own creative ambitions. As part of this process you should post copies of each End of Module Self-evaluation to your blog in order to maintain an ongoing record of your reflective skills and analytical responses to your own development.


Study tasks will be set and you will need to record your responses to them but you should use them as a starting point for your own independent research activities.

PART 2

Produce and present a 10 minute Powerpoint/pdf or similar presentation that reflects on your experience & response to the PPP and Responsive modules. You should aim to understand who you are as a learner and an graphic designer as well as how the things you have experienced over the past nine months have affected your current aims and ambitions. You should also identify creative concerns, personal aims and professional ambitions that you intend to explore further over the Summer and during Level 6 of the programme

Considerations:

We are not asking you to simply produce a scrapbook of images or a day-to-day diary of what you have seen/where you have been. Keep your reference broad by searching out new and interesting connections.

Take the opportunity to attend lectures, events and exhibitions. Organise study visits to studios, galleries etc. and remember to record and reflect on all that you see.


Set time aside on a regular basis to reflect on the work you have produced and its relation to your emerging creative interests and areas of individual focus.

Requirements:

Your presentation should last 10 minutes (you will be penalised for a presentation that is shorter or longer than this).
Although the content, tone and conclusions of this reflective process should reflect your own experiences, personality and ambitions, you should aim to focus on the learning journey through the PPP and Responsive modules and how this has informed the decisions that you are making about your future. To this end you should use examples of your own work, creative skills and interest in the contemporary field of graphics & design as part of your presentation.

You should be prepared to answer questions on your presentation posed by your colleagues.
Responses to this task should be recorded on your PPP Blog and should be labelled with the module code and appropriate 'Studio Brief Number'.
Please note that it is your responsibility to ensure that all work for this brief has been presented and labelled in line with these guidelines by the submission deadline. Work that is incorrectly labelled, posted to the wrong blog or is in anyway unclear or inaccessible will not be assessed

You should ensure that any material, discussions and reflections generated during taught sessions, workshop and group critiques are evidenced for assessment.

Deliverables:

- 1 x 10 minute Powerpoint/ pdf  presentation.

- Evidence of critical and reflective engagement with personally relevant contemporary graphic design and responses to set tasks in the form of a blog.

- Assessed Presentations W/C 08 / 05 / 2017