OUGD502 Module Overview

Module Aims:

• To develop an integrated understanding of the practical and professional concerns of individual creative practices.
• To encourage an investigation of the personal, professional, innovative and entrepreneurial aspects of external creative industries and communities of practice.
• To establish an increasingly independent understanding of the practical and contextual location of individual creative ambitions through sustained approaches to research and investigation.
• To develop higher level communication skills through programme specific practical and contextual research, development and presentation.

Brief:

It is important to see this brief as starting point for an ongoing and increasingly individual/independent enquiry that underpins your studio practice. Your approach to this brief in relation to the rest of your work. should be distinct enough to allow for a sufficient level of objective reflection but integrated enough to maintain relevance to your practical work. The brief is in two parts that will run concurrently throughout the year.

1. CREATIVE BRIEF

2. DESIGN STRATEGY PRESENTATIONS

Both of these elements should be seen as interrelated and reflect a growing independence and ability to make decisions from an increasingly informed position. You will be briefed separately on each element. It is important that you keep your PPP blog up to date as they will offer yourself, your peers and the programme team an insight into your individual progress and ambitions.

You will be expected to thoroughly research design companies and agencies in order to gain an understanding of contemporary design business and how this relates to your own practice.

Evidence for Submission:

1. PPP BLOG demonstrating a range of approaches to sourcing, analysing and evaluating a breadth of professional/industrial research appropriate to the development of your practical work and professional ambitions. Your PPP Blog should provide a thorough, consistent and organised record of your research into contemporary creative practice, professional concerns and issues relating to your own practice in its relationship to the wider design industry. The blog posts for this module also have to be submitted as a PDF.

2. REPORT demonstrating your ability to identify, research and present a successful overview of a practitioner and their own route into industry that incorporates material drawn from your own interview process. This can be printed or submitted as a digital project. Give consideration to how this is visually supported and how the design itself may communicate the essence of the interviewee and/or the content of the interview.

3. ORAL PRESENTATION AND INDIVIDUAL DESIGN PRESENCE demonstrating your ability to communicate reflective observations on your own work and design practice/brand in relation to appropriate professional contexts and practices. This may be presented with Powerpoint, as a PDF and/or alongside other supporting material.