Personal & Professional Practice: OUGD402 Studio Brief 02 - Self Branding

The Brief:
Within this brief we have to design, develop and produce self branding that effectively communicates and promotes me as an individual, designer and learner. To inform my design decisions I should reflect upon my learning aspirations and design direction. I should aim to communicate the context of your interests by referencing specific designers, studios, principles and audiences where necessary.

I should use this brief as an opportunity to explore, develop and demonstrate content, processes and areas of design that interest me at this point in time and may indicate my emerging creative concerns in Graphic Design.

Considerations:

Representation of ME.
Who am I now?
What have I learned?
What skills do I have?
What do I know?
What do I believe?
Informed by - social, ethical, creative and professional concerns.
What information do I need to include?
What formats can I use to effectively communicate or promote this information?
What tone of voice best reflects me, my practice and my ambitions?
What experiences have shaped my opinions and views both in and outside of the programme?
What are my creative concerns, opinions and beliefs and do I communicate these practically or conceptually?
What has informed these decisions and who are the contextual references that reflect my individual focus?
What is 'Brand You'? My visual identity will help tie the information together.
What fonts, format, colours and production methods will help communicate and enhance my content.

Targets:

• Select or modify a typeface to used to display your name.

• Colour swatch.

• Typeface (display and body copy)

• Presentation template (grid)

Research:

I began by brainstorming things about myself to try and give me a bit more insight into what I can do. I found this extremely challenging as I am not one to talk about who I am as a person.

I have the initial idea of 'packaging' myself, as packaging design is an area of design I have a keen interest in. I love minimalist design but I also like to come up with some creative conceptual ideas, so I would like to try and combine the two. Recently I have become interested in collage design such as David Hales work this could also be something I experiment with. I also really love illustration something simple could also be incorporated.

Inspiring Examples:

A Hundred Monkeys - Ticket roll business cards

These business cards are designed for the branding naming agency A Hundred Monkeys. This is a strong concept, completely different from the bog standard business card, it entices people to read on. The process to make these would also be extremely cheap as it is coloured card with black ink. This business card is iconic and enhances the creativity of the company. Concepts like this is something I would be interested in doing to make myself stand out from the crowd.

Risha Kariwal - Cut out business cards

This design is really structurally sophisticated with its intricate design, highlighting the attention to detail. Possibly done by using laser cut, this proves to be a dynamic piece of design that again engages with the receiver. However not much information would be able to go on the card but this could work to an advantage as people want to find out more about you.

Hot Popsicle - Business cards

Collaborative branding of a fictional graphic design firm. Bright coloured business card set off against the white of the holder makes the colours pop. Another conceptual idea that works cohesively with the brand. Presenting a business card in a new captivating way.