OUGD602 Studio Blup: Dines

Studio Blup: 

'Studio BLUP is a multi-disciplinary design studio who believe in the power of design to help grow and build brands. By adding fresh ideas and contemporary creative styling we celebrate what makes brands unique. We help them get noticed and selected. We make them stand out from the crowd.'

Services

Branding:

Identity Branding

Art Direction

Motion Design

Creative Design

Digital:

Social Media Content/Management

Website Design

Strategy:

Brand Development

Brand Positioning

Mentoring

Clients include: Universal Music, Nike, Adidas, P&G, Ministry Of Sound, Soccerbible, Sony, BBC.

BLUP X CHELSEA FC & NIKE FOOTBALL

ADIDAS UltraBOOSTX APPEALING TO THE URBAN MARKET

PROMOTING NIKE’S NEW FOOTBALL TRAINING APPAREL

Dines 

The Journey and Hacks of the Design Industry

- Works with big name clients
- Vibrancy in his work
- He took risks 
- From London
- Emphasised that the design industry is usually sugar coated.
- Graduated with a 2:1 from Southampton (1 mark off a 1st)
- When he had his last £20 he realised that he no longer wanted to be skint.
- He started off small
- Lived and designed in the culture
- He has got his business through hard work and recognition
- Loves grime music - worked with Wiley for his album artwork - a dream.
- Inspired by animation/manga
- Liked Vandal clothing - graffiti - old hobbie
- Loved How to Make it in America (tv show)
- Loved Entourage (tv show) - wanted that lifestyle
- Needed to find a style - 3D, illustration, photography 
- Loved making people happy through design
- Soccer bible artwork - pushed for the front cover design - showed behind the scene videos on the making of the '5' through social media - gained access and exposure.
- Renaissance paintings inspired him - created abstract art
- Realised he needed to create goals and motivations - money lifestyle - win awards - inspire millions - provide for his family - live like a g.
- Emails get lost - you need a proper name to get noticed.
- Created a studio in second year for a better email address
- Made up the name 'BLUP' - kept it simple
- Best friend became partner 
- Adidas olympic invitations - read everything and prepare for small print and hidden conditions.
- He wants his social media to act as an inspiration feed
- Clients want to see your work - simple - video content
- He tries to be omnipresent - everywhere at the same time
- Started doing talks
- Advice is to commit first, figure it out later
- Friends are important - they will help you out later
- Don't just work on client stuff
- Once you do what you love money comes easy 
- It's important to develop and maintain a style
- Have your individual style but take risk
- Learn a variety of programs
- Focus your audience

I found Dines talk really engaging, he has a big personality and it was clear that his confidence has got him to where he is today. It has encouraged me to be more motivated and to try and work a lot harder as I have come to realise that if I want a career in this industry I need to work a lot harder. I also need to try and learn as much as I can now and challenge myself to try new things that I might not be as experienced doing. Although I felt overwhelmed by everything that Dines has done, I know I need to start doing these things myself.

Dines Den
Pitch a project to Dines and Alec to get feedback...

My pitch:
Produced a campaign for 'Stand Up To Racism'

WHAT: An informative campaign on 'How To Stand Up To Racism'

HOW:  Provides a guide to intervening in a racial attack

WHY: Gives clear information and instructs people what to do

Booklet: 
- Online/print
- Concise information
- Bold
- Iconography

Posters:
- Public transport

Feedback:
- Really like the idea
- Expand through social media
- Create a brand 
- Create a logo
- Focus the audience
- Contact the relevant people to make it happen.

Dines has made me rethink this project as I could still do a lot with it, this is maybe something I would think about doing for extended practice.