Send something physical to a studio by next week - need proof of postage.
I have decided to send something to Robot Food as it is a studio that I really admire. I contacted Simon Forster the founder last year for my creative report but I never sent him the outcome. I want to improve on the design to refine it and make it look more professional and something I would be proud to send to him. I want to focus on making it memorable and interactive.
Old design:
Last year I broke the 10 questions that I asked Simon down into 10 cards. The idea of the cards was that they could slot together to form some sort of structure. This represents how Simon has built up his studio as well as showing how strong brands are built through Robot Food. Unfortunately the gaps on the cards were too wide which only allowed a tower to be built. On one side of the card would be a full scale image of either work Robot Food have done or members of the studio. On the other side Simons responses which stand alone without the question.
What I want to change:
I still want to work with the card idea as this is flat and will be able to be posted easily. I also like the interactive element, this structure could then be placed on a shelf somewhere, where it would be seen by others. After talking to a couple of people they felt that it would show my personality and creativity more if I illustrated some of their work. I don't want to do full scale designs but rather take elements from the packaging. Although I am not so confident with my drawing abilities I want to give it a go as it adds a more personal touch.
The type also needed work, as some of the text was too long and needed to be edited down to fit more appropriately and clearly on the card. It was felt that the speech marks weren't appropriate and should be taken off the new design.
I was also suggested to use brightly coloured stock to make the design more eye-catching as well as reflecting the strong colour that is within Robot Food's work.
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