OUGD602 PPP Task 1 - Final Outcome

Final Outcome:

Overall I am a lot happier with my final outcome compared to last years design. The coloured stock is bright and eye-catching which helps to bring an overall engagement with the design. I did encounter some problems along the way which affected the quality of the overall design, such as printing, cutting out, and mounting. The slits on the cards are also possibly to thin but they do hold the cards a lot better than before. I hope that presenting the interview (questions) in this way shows my ability to think outside the box and do something different. 

Message to Simon:

'Hi Simon,

Thanks again for getting back to me with the answers to my questions earlier this year, I really appreciate it. Using your answers I have created a set of cards, one side with a little doodle with elements from your work, and the other with your answers. These cards are intended to build together to create a structure which represents how you have built up your studio and the way in which you build strong brands. I wanted the colours to be bright and engaging similar to those in your work. I’ve sent you the outcome so you can have a build yourself!

Looking forward to seeing more work from RF!

Georgina'

OUGD602 PPP Task 1 - Design

Design:

I decided to edit the original net so that that gap isn't as wide, this way the cards should hopefully slot and hold together a lot better.

I sketched out the illustrations in pencil, scanned them in, and edited them on photoshop to make them stand out. Due to the time limit I feel like I have rushed some of the illustrations.

For the text I made the type size 10pt so that it could still be read but would fit better onto the card. Typeface - Cabin - clear, clean and legible.

I want to use a variation of bright coloured stock similar to the colours used in their work. Unfortunately it was hard as I couldn't find any packs of different coloured card. I have had to buy coloured paper which I am going to mount onto card so that it is sturdy enough.

OUGD602 PPP Task 1

Task 1:
Send something physical to a studio by next week - need proof of postage.

I have decided to send something to Robot Food as it is a studio that I really admire. I contacted Simon Forster the founder last year for my creative report but I never sent him the outcome. I want to improve on the design to refine it and make it look more professional and something I would be proud to send to him. I want to focus on making it memorable and interactive.

Old design:

Last year I broke the 10 questions that I asked Simon down into 10 cards. The idea of the cards was that they could slot together to form some sort of structure. This represents how Simon has built up his studio as well as showing how strong brands are built through Robot Food. Unfortunately the gaps on the cards were too wide which only allowed a tower to be built. On one side of the card would be a full scale image of either work Robot Food have done or members of the studio. On the other side Simons responses which stand alone without the question.

What I want to change:

I still want to work with the card idea as this is flat and will be able to be posted easily. I also like the interactive element, this structure could then be placed on a shelf somewhere, where it would be seen by others. After talking to a couple of people they felt that it would show my personality and creativity more if I illustrated some of their work. I don't want to do full scale designs but rather take elements from the packaging. Although I am not so confident with my drawing abilities I want to give it a go as it adds a more personal touch. 

The type also needed work, as some of the text was too long and needed to be edited down to fit more appropriately and clearly on the card. It was felt that the speech marks weren't appropriate and should be taken off the new design.

I was also suggested to use brightly coloured stock to make the design more eye-catching as well as reflecting the strong colour that is within Robot Food's work.

OUGD602 Contact List

Task 1:
Draw up a list of 12 studios, agencies, professionals or potential collaborators who you would like to contact or work with.

I have found 12 studios which specialise in packaging design and branding. This is because it is the area of design I am most interested and passionate about. The ones that I have found are all UK based and have strong portfolios that reflect the type of work that I like.

Robot Food

Robot Food are an independent strategic branding agency specialising in consumer insight, brand positioning, communication and cut-through design. Robot Food is a reasonably small studio consisting of about 19 people. The work they produce is bright, bold and engaging packaging design. I previously contacted the founder Simon last year.

R Design

R Design are a compact and proudly independent branding and packaging agency. They have worked with some big clients such as Tesco, Boots, Millie's Cookies and M&S.

Mayday London

A packaging design agency consisting of 10 people, keeping simplicity and clarity at the heart of what they do.

Design Happy

Design Happy are a hands on, independent branding & packaging design agency consisting of 10.

Together Design

Together Design brings energy and personality to brands, helping them better connect with people.

Springetts

An award-winning, independent brand design consultancy. From their home in London they work for brands around the world, from the big and global to the small and local.

Family and Friends

Family (and friends) uses strategic thinking and crafted design to create real joy and affection for everyday brands.

Chilli UK

A specialist strategic brand and packaging agency that’s dedicated just to food.

BrandMe

BrandMe is a privately owned strategic brand development, design and innovation consultancy. 

Design Activity

Branded packaging and shopper marketing creative specialists.

Digital Creative Packaging

Manchester based studio specialising in branding and packaging design.